-"the quality of being open and honest in expression; frankness."
The word candor is a noun, a concept that requires verbs to put it into action. A person speaks with candor in the presence of their friends and loved ones, it's the way they deliver a toast or deliver bad news. That idea manifested itself within an online magazine that seeks to create not only stunning visual appeal, but consistently bring into question different aspects of life while providing cultural news and stimulating editorial.