GROWTH MARKETING & ADVERTISING
smart goals, good ads:
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Growth marketing is the process of using performance data gained through marketing campaigns and ads to drive growth.
Growth marketers analyze data and feedback on what’s working and what isn’t to optimize and improve success rates.
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Analyze whatever feedback you already have, set up a plan for growth.
Run a few simple A/B tests with existing strategies and conent.
Create and run sample email campaigns, social media, and advertisements.
Track engagement data on your test features.
Analyze what works best and create growing library of customized practices.
Track your time decay, rinse, and repeat.
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If you can’t be everywhere, be at the right place at the right time.
Different businesses and different products find success in different places, I can set up a plan for you based on your specific needs, but here’s a general guide:
Service based businesses: google ads.
Restaurants: yelp and direct mail.
Ecommerce: social media and shopping ads.